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The trouble is, there are some who do care. All of Greek Cyprus, for one. You see, Mehmet Ali Talat is the president of the self-declared Turkish Republic of Northern Cyprus, a country recognised by no-one save Turkey, and Turkish officials seem to have taken the opportunity yesterday to give it a spot of promotion. Mr Talat was identified on-screen as "President of the Turkish Republic of Northern Cyprus" to two billion viewers in 203 countries. He gave over the deformed trophy and disappeared - it must have been all of thirty seconds, but the Greek Cypriots weren't happy.
Politis used the headline "Talat forced into the presidency". Fileleftheros called it a "provocation with Formula 1 - Turkish officials have used the world's largest sporting organisation to political ends". Greek Cypriot officials have already complained, and Turkey now faces an official warning or even a fine.
They deserve it. Using Mr Talat to present the prize was a cheap and sad ploy, and Turkish officials did it in full knowledge of the reaction it would provoke.
What I fail to understand is the motive - did anyone really think that groups of Formula 1 fans watching across Germany, Singapore or Brazil would really sit up and exclaim, "Eureka! My stance on the Cyprus issue has changed!"? Answers on a postcard, please.
Image © Copyright NTVMSNBC, 2006.
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